Create a Content Stockpile - Your Rainy Day Content Plan
Do you ever have those days when the sh*t hits the virtual fan and you're scrambling for "something" to post?
You understand the importance of posting consistently to stay top-of-mind, serve your audience and grow your business, but sometimes “life” gets in the way.
Enter the content stockpile.
An easy way to always have something to post - without batching.
Stock till you drop!
What is a content stockpile?
Don't worry, this isn't some doomsday-bunker-hoarding thing.
It's like a content savings account that you add to, little by little so you always have a reserve of high-quality content at your fingertips.
Obviously this should NOT replace your entire content plan. Rather, it’s content for the days when you can’t think of anything to post or don't have the physical or mental capacity to create content.
It happens to us all.
But your consistency doesn't need to suffer.
What to include in your content stockpile:
Here are just a few ideas to get you started:
Evergreen content that doesn't have a specific use by date - think educational content and the key messages you share with your audience over and over again;
Content staples - core business content that you need to share on a regular basis e.g.: shipping info, FAQs, how to book or buy from you etc. It's not sexy but it's important;
Teasers to your long form content - such as blogs, Vlogs, podcast episodes etc. What have you got already that you can draw attention to?.
How to create a content stockpile:
First and foremost, I don’t recommend you do this all at once because you’ll get overwhelmed and won’t do it! Instead collect content tidbits as you go about your daily marketing life:
Create multiple formats for the same idea - presenting it as a Reel, carousel, graphic, story etc.
Look at your insights data and find your best performing content and save to share another time - pro tip: save your Reels to your phone before posting so you can easily re-share;
Create Canva templates for core business content that you can download and roll out on Stories when pressed for time.
Want more content marketing ideas?
It just so happens that we spoke about creating a content stockpile on episode 35 of the Mad Marketing Mums podcast. TUNE IN HERE for further insights and ideas to shortcut your content creation.