How to fix low engagement on instagram
It’s the festive season and the time of year when, sadly, your Instagram engagement plummets 😭
First, don’t stress, it’s totally normal.
I know it sucks, especially when you rely on Instagram for your business but it's not you; The recent Black Friday sales and Christmas promotions mean that businesses are pumping out more paid ads than usual - which impacts organic content reach.
Add to that festive catch ups, holiday prep and general end-of-year burnout-ness and you’ve got an audience spending less time on their phones and, when they do, they may be mindlessly scrolling rather than engaging.
Audience fatigue may lead to less time spent online or mindless (doom) scrolling.
What to do if your Instagram engagement is low
1. Run paid Ads (not promotions) to your existing posts
Ads can help your organic content get seen by more people.
2. Pump out loads of organic content (especially Reels)
If you're feeling creative, and have the time to ‘lean in’ to Reels, go for it! Instagram Reels are a great way to get noticed by a new audience, grow your following and to hone your video editing skills!
3. Chill and focus your attention elsewhere
Instead of posting and refreshing like a mad person, spend time on customer outreach, email marketing, or creating SEO-boosting blog posts.
Finally…
4. You can book a 1:1 content coaching call
Personalised advice and recommendations for your business content
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