5 Ways To Use IGTV For Your Business
It’s taken a while but, just like Matt on Married at First Sight, IGTV is finally getting some action!
If you’re unfamiliar with IGTV, here’s the low down: IGTV allows you to share long-format, vertical content (the recommended aspect ratio is 9:16). Videos can be up to 10 minutes in length for average users and up to an hour for larger accounts.
IGTV curates content based on who you already follow and also based on your interests so it’s a great way to have your content discovered by new users who don’t already follow your account. IGTV can be viewed within the Instagram platform itself or via a stand-alone IGTV app.
Uploading videos can be done from your phone or from the Instagram website (handy if you already have saved videos on your desktop) and, like your Instagram highlights, your videos sit on your profile page.
You can add links and hashtags to your IGTV video description plus (the best part, IMO) you can link to your IGTV clip from Instagram Stories and invite people to “swipe up” to watch (yes, even if you don’t have 10K followers👊🏼). So make sure you take advantage of this feature to cross-promote your channel.
As of February 2019 when you post a video to IGTV this now automatically pulls through a 1-minute preview of your video to your Instagram feed (this is switched on by default but you can turn this off). If you’re a stickler for feed aesthetic, see my tip at the bottom of this page.
Not another bloody platform to create content for?!
Yup, it is. You can choose to take it or leave it but, given that IGTV now appears as a 1-minute preview in the Instagram feed, I have a sneaky feeling that accounts who embrace IGTV will be favoured over those who throw it in the “Too Hard” basket, along with being coordinated and overcoming reality TV addiction #MAFSforthewin
The great news is that it isn’t crowded (yet) so early adopters have an opportunity to make their mark on this new content frontier. The other great news is that, because it isn’t live, you can re-purpose existing content by reformatting videos to fit the vertical orientation.
Here are 5 content ideas to get you started on IGTV
1. An introduction to you and your business
Tell us about you. We would love to hear your brand story, your “why”, how you got started and where the inspiration came from to start your organic, soy, protein powder specifically-formulated for high-achieving children aged 3-4.5 years old business.
2. A tutorial – teach me something baby
The longer format of IGTV lends itself to educational content, so get your teacher hat on and share a skill, technique or recipe that your followers will love. Pro tip: Write a blog post or create a free download/worksheet/printable that adds further value for your audience and link your IGTV video to this.
3. Boxing or Unboxing videos
If you have a schmick-a$$ product that comes in really cool packaging, show us. Remember that scene in Love Actually where the sales assistant (played by Mr Bean) goes to elaborate lengths to wrap that expensive-but-pretty-tacky gold necklace for that cheating b*stard? Do that, but without the infidelity.
4. Your very own series
Move over Netflix! There’s nothing like a good story arc to keep people coming back for more. Take your followers on a journey and give them time to get to know your “characters” (these may be staff members with questionable acting skills). Renovating? Show the process from start to finish with a series of progress videos documenting all of the stages from planning to popping the champagne on the side of the house (wait? Is that just for boats?).
5. Interview/Q&A with an industry leader or influencer
Got connections? Use them! Invite your influencer/C-grade celebrity mates onto your channel to share their wisdom/tips/insider gossip with your followers. Guests offer a fresh perspective and a new face for your fans to fall in love with.
I’ll be sharing more content ideas on Instagram over the coming weeks so make sure you follow Shall We Social for more social media goodness.
Until next time,
Lots of ‘Likes’
P.S. I almost forgot the most important part!
If you’re mad about aesthetic, like me, then you probably don’t want an ugly screen grab of your #restingbitchface messing up your Instagram feed. Create a high-quality branded cover for your IGTV clip (you can do this in Canva using the Instagram story template). Add your cover image to your IGTV video so that this pulls through to your feed, rather than your slack-jawed mug.
Creating your own cover image is great for branding purposes and helps people to see, at a glance, what your video is about.
> You might also like: Stop Focussing on Follower Numbers
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